{"id":9192,"date":"2017-04-23T20:44:09","date_gmt":"2017-04-23T20:44:09","guid":{"rendered":"http:\/\/www.doctrina.ge\/en\/?p=9192"},"modified":"2017-04-23T20:44:09","modified_gmt":"2017-04-23T20:44:09","slug":"holo-young-georgians-innovative-product-for-advertising","status":"publish","type":"post","link":"https:\/\/www.doctrina.ge\/en\/holo-young-georgians-innovative-product-for-advertising\/","title":{"rendered":"\u201cHolo\u201d-  Young Georgian\u2019s Innovative Product for Advertising"},"content":{"rendered":"<p><em><strong>Tbilisi hosted ImagineCup DEMO day, organized by ,,Microsoft\u201d, on April 8. Holo is one of the participant teams of the event that creates a completely innovative product for advertising services. &#8220;Doctrina&#8221; has interviewed one of the authors of the idea Sandro Javakhishvili, who talked about the start-up.<\/strong><\/em><\/p>\n<p>The team consists of three members. 19-year-old Sandro Javakhishvili and 20 year-old Nika Berekashvili are school friends while 19-year-old Shota Batsashvili, the student of Business Administration at the University of Georgia, .is a new member of the team.<\/p>\n<p>The team is planning to introduce a new type of outdoor advertising system on the Georgian market that will enable the company to advertise the products and services more efficiently using holograms (spatial imagery), i.e. \u00a0&#8220;Holo\u201d is a company that transforms any graphic visuals into a spatial image by creating a device. See the video:<\/p>\n<p><iframe loading=\"lazy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/UF6izc_Hz40?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The idea came to Sandro and Nika about a year ago. However, the team members had to overcome a lot of obstacles up to now.<\/p>\n<p>\u201cThe greatest problem facing us during this year was &#8211; \u00a0\u00a0distrust. Sometimes they did not distrust us due to our age. There were moments when we faced a traditional Georgian attitude \u2013 the fear of novelty, risk and so on. The Georgian start-up environment gives startupers possibility to implement their idea, if an author believes in the idea and does not want to yield up,&#8221; &#8211; Sandro Javakhishvili said during the interview.<\/p>\n<p>As for the future plans, the team members have a great desire to introduce the holograms not only in the Georgian advertising market but to develop the technology and introduce it in other fields, too.<\/p>\n<p>&#8220;At this stage the hologram is a trending field for the world and it is being developed. We want to contribute to this development with the relevant efforts and we are confident that we will succeed,&#8221; Sandro said.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.doctrina.ge\/en\/holo-young-georgians-innovative-product-for-advertising\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Tbilisi hosted ImagineCup DEMO day, organized by ,,Microsoft\u201d, on April 8. Holo is one of the participant teams of the event that creates a completely innovative product for advertising services. &#8220;Doctrina&#8221; has interviewed one of the authors of the idea Sandro Javakhishvili, who talked about the start-up. The team consists of three members. 19-year-old Sandro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_wp_rev_ctl_limit":""},"categories":[80,87],"tags":[67,81],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/posts\/9192"}],"collection":[{"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/comments?post=9192"}],"version-history":[{"count":0,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/posts\/9192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/media\/9021"}],"wp:attachment":[{"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/media?parent=9192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/categories?post=9192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/tags?post=9192"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.doctrina.ge\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=9192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}