{"id":20058,"date":"2019-09-13T12:57:57","date_gmt":"2019-09-13T08:57:57","guid":{"rendered":"https:\/\/www.doctrina.ge\/?p=20058"},"modified":"2019-09-13T17:53:37","modified_gmt":"2019-09-13T13:53:37","slug":"new-strategy-at-international-field-giorgi-oqriashvili","status":"publish","type":"post","link":"https:\/\/www.doctrina.ge\/en\/new-strategy-at-international-field-giorgi-oqriashvili\/","title":{"rendered":"New strategy at international field – Giorgi Oqriashvili"},"content":{"rendered":"\n

– <\/strong>Giorgi,\nAmerican awarding of the US congressmen is considered as one of the most\nimportant recent events in the relationship with the US. The organizer of this\nevent was your company. Tell us about this project, what happened in America?<\/strong><\/p>\n\n\n\n

– We have awarded the American congressmen, as well as several American public figures from different spheres for special contribution to the development of the Georgia-US relations. Our company – the publishing house \u201cSakhe(l)ebistvis\u201d established the tradition of the annual award 17 years ago  : we award special prizes to individuals\/companies\/organizations for their special role in their fields of activities. This year\u2019s award was held within a new media project – Turning Points Georgia, which is the licensed edition of the \u201cNew York Times\u201d. It is also called forecaster edition and was published in Georgia and in 26 other countries. The edition collects  the essays of the world-famous leaders, experts and the journalists of the New York, each licensee country publishes it in own language and adds local content, too. <\/p>\n\n\n\n

We have selected the Georgian-US relations as the main theme of Turning Points, published in Georgia, which also defined the award format. The Georgian word \u201c\u10db\u10d0\u10d3\u10da\u10dd\u10d1\u10d0\u201d is written on the prize of \u201cSakhe(l)ebi\u201d and this year\u2019s recipients of the special thanks were congressmen, Ted Poe and Gerald Connolly, Co-Chairmen of the Georgia Caucus, military expert Luke Kofi, Paul Crego, the researcher at the U.S. Library of Congress, the Georgian office of the Voice of America, American-Georgian business association. They expressed their satisfaction in their speech during the awarding ceremony and it seems they appreciate this form of expression of gratitude. <\/p>\n\n\n\n

– It’s pretty hard to achieve such scales: You’re the licensee of The New York Times, you award American congressmen. In fact, you are the part of the country’s diplomatic success. How have you managed to get to these contacts and these results?<\/strong><\/p>\n\n\n\n

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– <\/strong>P<\/strong>ublishing house\n\u201cSakhe(l)ebi\u201d, where I have been working for 15 years is not just a\nbusiness company, but the organization, which concept, principle of action are:\ndeepening of relations, supporting the policy of culture, implementation of\nsocial projects, that are the main tool of these relations,  in short, to give benefits to the space in\nwhich we work. I feel awkward saying, but I have to note that the number one\nmedia brand in the world The New<\/strong> <\/strong>York\nTimes <\/strong>does\nnot choose its partners by chance. There is a comprehensive media plan behind\neach license, with all its possible benefits \n– I mean the benefits that the customers, in particular, and the\ncountry- in general, can receive from these projects. In this case, we should\nconsider The New York Times <\/strong>as the best platform for making the Georgian voice\nheard in the global world. <\/p>\n\n\n\n

Apart from the \u201cTurning Points\u201d we have license on two more media projects – The Big Ideas and Cuba 60 ( the special media project dedicated to the 60 th anniversary of Cuban Revolution). We are also discussing to franchise one of the large-scale, tourism-oriented media projects. It is good that the Embassy of Georgia to the United States has exactly and precisely identified the importance of our partnership with The New York Times and provided significant support for the successful presentation of the Turning Points in America and for the organization of the awards ceremony. Generally, \u201cSakhe(l)ebi\u201d implements its projects in collaboration with business, but hospitality by the embassy and the support by the diplomatic circles made this year’s event special.<\/p>\n\n\n\n

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-The main goal of our section is to highlight the\npersonal characteristics of our guests. We want you to talk about Giorgi\nOkriashvili. Almost all successful Georgians, and not only Georgians, know\nabout you. How do you manage it, what is your personal factor in your success?<\/strong><\/p>\n\n\n\n

– I am lucky by doing a job that allows me to interact with the business world, interesting people. I have studied international relations at the university. In addition to editorial work, I am tasked to gather business people, companies, organizations around specific projects, to give them a well-deserved feeling that participating in this project is useful and exciting in many ways. First of all, the format and concept of this work is itself interesting, making a precondition for success. As for my personal role – I love my job. Partners often note this. It seems that when you love your work and it is organic to you, others notic  and appreciate it. My slogan is : “business starts relationship and you maintain it.\u201d <\/strong>When a new project starts, you often have to make promises to a potential partner. I try to keep all the promises I made at the beginning. So far I can handle this.<\/p>\n\n\n\n

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-Now, tell us about you, in\ngeneral\u2026childhood\u2026family<\/strong><\/p>\n\n\n\n

– I was born and\ngrown up in Tbilisi, in Vera district, in the family of many children : I have\nthree  siblings. My father is a restorer,\nmother- is a chemist. Thanks to our parents, we have the ability of an\nindependent thinking and decision-making from a very early age, for which I am\nvery grateful to them. I always think that my family is my greatest wealth. Wherever\nI am – whether in Georgia or abroad, I always feel support from my family.<\/p>\n\n\n\n

– What were the first steps in your field? What\nfactors influenced you to choose this career path? How did you go through these\nstages and tell us about the obstacles you have met? How do you solve this\nproblem?<\/strong><\/p>\n\n\n\n

– I started my\nactivities from such an early age, now I practically can’t remind what my first\nproject was. For example, when I was a school student, I published a book \u2013 a work\non flying animals. Today, I remind it with a smile – friends tell me jokingly\nthat I am the only person who could have been interested in such a strange\ntopic.  I involved many people, including\na businessman, in this project. Then I was fond of organizing concerts. In\ngeneral, I love organizing: it gives me great pleasure when there is the idea\nand then, this idea is turned into business. <\/p>\n\n\n\n

I have organized\nseveral music concerts and exhibitions for artists during that period. Then I\ngot interested in advertising and marketing and worked for a couple of years in\none magazine, which was one of good magazines of that time, where I gained a\nlot of experience.<\/p>\n\n\n\n

I\nstudied the advertising market, its features and simultaneously, I was doing a\npractical work, I met people who learned a lot and helped me to gain\nexperience. It can be noted that I did not have obstacles, probably because I\nthink that there are no unsurmountable obstacles. All doors will open if you\nknock well. <\/p>\n\n\n\n

After I learnt about your personality and your\nwork, I found out that you have good event management,<\/strong> PR<\/strong> and marketing\nskills as well as good skills of project management. Please, tell us what are\nthe basic principles the people, involved in this field, must possess to\nachieve their goals?   <\/strong><\/p>\n\n\n\n

It\u2019s the most important the people involved in this field to have the feeling that there is no obstacle. Any project is like a human :from the very beginning you should give it the characters that will help project to speak for itself and make it easier for you to manage it. As for events, as you know it, one of the key criteria for evaluating a successful event is the level of attendance. My handwriting, if I may say so, is that every event I organize is attended by all those I consider necessary and desirable to attend. How do I do that – this is a little secret that I will explain in a more interesting way when I publish a book.<\/p>\n\n\n\n

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Tell us about those three characters that helped\nyou in achieving the success   <\/strong><\/p>\n\n\n\n

The\nfirst and foremost feature is the responsibility to keep promises. When I\npromise a person something, before I fulfill it I get worrying \u2013I try to fulfil\nmy promise exactly. There are many more features, but for me, it comes first:\nkeeping your words. Perhaps, I inherited this character from my father. He is a\nvery principled, responsible person and he grew up his children so. Of course,\ngetting in the right place at the right time is also very important, and I\nthink I’m lucky.<\/p>\n\n\n\n

What was the most difficult period in your\ncareer, how did you overcome it, what are the lessons you learnt through these\nchallenges? <\/strong><\/p>\n\n\n\n

Practically, I had no difficulties. The only time I found it difficult to make a decision was leaving for America for work: it’s a great chance and if you refuse to use it,  you a commit crime against yourself . But I was still worrying. Luckily, the job contract made it easy: I can be in both countries – America and Georgia for as long as I want- and do my job on both sides so that my stay in that particular place at that time is not decisive. On the other hand, I do not consider it difficult, if sometimes any plan doesn’t work out; I know that I will manage to do it twice better at my second attempt. <\/p>\n\n\n\n

What do you consider the greatest achievement in\nyour life? <\/strong><\/p>\n\n\n\n

I\nfeel people trust me – that’s my biggest achievement. I have trust of my\nfamily, company, business partners, friends … Everyone knows that I can\nalways put off doing my job and do the best I can for others. I consider the\nrelationship with the Patriarch the greatest achievement and gift of fortune. I\nknow that he will receive, protect and strengthen me in any situation. It’s such\na mercy to me.<\/p>\n\n\n\n

What do you consider to be the biggest problem\nand challenge in marketing and PR sphere in Georgia? What would you like to\nimprove? What are the ways of its development?<\/strong><\/p>\n\n\n\n

\u00a0<\/strong>Compared to the situation ten years ago – our PR specialists (who came mainly from journalism) have become professionals in a remarkably short period of time. In both fields there is a new generation with good theoretical education, great information. The sharing of experiences will be very important for the future development of this field. All theories are developed based on the practice, and it is likely that in a few years Georgian PR and marketing specialists will have a lot of interesting information and material to exchange and share with each other.<\/p>\n\n\n\n

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What do young people need to get involved in the\nfield of PR and marketing and have a successful career?  What advice would you give to young people\nwho are just starting out?<\/strong><\/p>\n\n\n\n

They must have a desire, but at the same time, they must realize that this field of multiple attempts<\/em>. One attempt will never be enough. The failure must strengthen one involved in this sphere and not make he\/she to give up. This is the main specification. Success in other professions usually gives one motivation, however opposite is true in this field of activities and therefore, many people give abandon it after the failure. To put it briefly: this job is not suitable for those, who lose motivation after the first and second failure. <\/p>\n\n\n\n

What are your future plans? Are you working on\nany grand project now? <\/strong><\/p>\n\n\n\n

 I will be focused only on the New York Times\nprojects for the next one year. Three media outlets under the New York Times\nbrand are already a grand project. I continue to collect manuscripts of famous\npeople – there are already about 500 interesting texts in my personal\ncollection, and I will probably stage the exhibition of this collection soon\nand I think, it will be the best exhibition I have ever made, since I have\ncollected unique exhibits.   <\/p>\n

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